Privileges and rewards are a form of favour banking – a vehicle to reward your most loyal customers which result in:

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  • Social currency – we share what makes us look good.
  • Triggers – we share what’s at the top of our minds.
  • Emotion – we share what we care about.
  • Public – we imitate what we see people around us are doing.
  • Practical value – we share things that have value to others.
  • Stories – We share stories, not information.

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