Privileges and rewards are a form of favour banking – a vehicle to reward your most loyal customers which result in:
- Social currency – we share what makes us look good.
- Triggers – we share what’s at the top of our minds.
- Emotion – we share what we care about.
- Public – we imitate what we see people around us are doing.
- Practical value – we share things that have value to others.
- Stories – We share stories, not information.