Frequently Asked Questions
What kind of customer data can I collect?
- When your customer registers their loyalty card with you, you can take as much or as little information as you see fit. We would recommend that you take as much as you can for potential future marketing opportunities – by email, text, telephone etc.
What can I do with the customer data collected?
- For starters, you can use the information you already have on your existing customers to target them with offers/deals/promotions, or simply a ‘hello, we’ve not seen you for a while…’ or ‘we see you last purchased xyz on (date) and wondered if you’d like us to reorder it for you’, or even a goodwill gesture such as ‘happy birthday’.
- Dependent upon the depth of data you’ve collected when your customers sign up, our program will allow you to segment your data which is great for target marketing. You can see who your best customers are, who hasn’t been back in a while, what products are selling and what products aren’t. You can send customised, meaningful communications to your customers that are relevant to them.
Can I reduce my current gift card costs by using ProActiv?
- The loyalty software programme can implement a gift card options in a variety of ways. Please contact Support to find out more.
My EPOS already offers a loyalty program. Why do I need yours?
- There can be some limitations with many EPOS systems, as many record only the sale of goods or services to the customer and do not function efficiently as ‘loyalty’ software. For those that offer more, there are cost implications. ProActiv software offers a far more comprehensive and flexible solution, with many more options for data collection AND we also offer a BEST PRICE GUARANTEE.
Do you offer discounts for multiple locations?
- Yes. We have special prices for multiple sites. Please contact Support for further details or email for our prices.
Is my data private and secure?
- Secure Socket Layer (SSL) technology validates our identity and encrypts traffic between you and the website. This stops third parties intercepting your sensitive data.
What if your service doesn’t meet my requirements?
- We offer a very flexible program with features like custom information fields to accommodate most business needs. Whilst our system is designed to respond to almost any business loyalty strategy, we acknowledge that there isn’t always a perfect, ‘one-size-fits-all’, solution for everyone. We can tailor your program with additions or amendments and will do our utmost to meet your requirements. There may be cost implications, but that will depend on the complexity of your needs. Get in touch for further information.
How long am I tied into my Contract for?
- At ProActiv, there is no contract. All we ask is that you just give us 30 days notice (in writing) to cancel if you feel the software is not working for you. You can, of course, take your data with you.