The database you subsequently acquire provides you with vital market research. It plays a key role in enhancing your quality of service/product, functionality, efficiency and in short, a continually improving business; the key to your profit margins and customer relationship management (CRM).


In addition to simply retaining customers, the data from a loyalty programme can be used to better cater for their varying needs. Businesses typically use this data to segment their customers for the purposes of smarter marketing, sales and customer services.  By default, you are then rewarded with free referrals, your orders become more frequent and your profits grow.