• push specific products, services and incentives.
  • acquire new customers.
  • strengthen relationships and reward loyalty, particularly long term.
  • reactivate inactive customers.
  • build a database – essential to any thriving business.
  • boost your off-peak times.
  • enhance your reputation.
  • select stock lines efficiently and plan merchandising more intelligently.
  • increase the impact of referrals.
  • increase sales and profits by including enticing rewards.
  • increase then maintain purchase frequency.
  • a good loyalty programme will pay back from the very beginning.
  • ethical and environmentally friendly – reduce advertising and promotional costs (e-commerce).